NFL Football Fest Hamburg

Anticipation for the new NFL season is building: The league is stopping in Hamburg at Spielbudenplatz for the NFL Football Fest on September 4 and 5, 2026—Friday from 2:00 p.m. to 9:00 p.m. and Saturday from 12:00 p.m. to 9:00 p.m. In the run-up to the start of the 2026 NFL season, visitors to Spielbudenplatz can look forward to a varied program featuring numerous hands-on activities, exciting football challenges, exclusive fan experiences, and a DJ booth powered by Jeep.

Admission is free.

The centerpiece of the events is the NFL Football Fest Leaderboard. Fans can put their skills to the test in five different football challenges, earn points, and compare their results with participants from all event locations.

The challenges include:

• bwin Power Push – How much strength do you have? Test your strength against that of an NFL player
• Bitpanda Draft Dash Wall – Climb the Draft Wall and secure the highest score
• KFC Quarterback Drill – Show off your accuracy and hit various targets
• Big Play Runner – Show off your speed and agility on your way to the end zone
• Wilson Highest Catch – Test your vertical jump and see how close you can get to the stats of NFL pros.

All participants have a chance to win great prizes, including 5 pairs of tickets to the 2026 NFL Munich Game, a DERTOUR NFL International Game Trip, KFC gift cards worth €500 each, and numerous NFL fan packages.

A DJ booth powered by Jeep will provide musical entertainment . The event will be rounded out with a food truck and Chio products, which will be distributed on-site.